Wjec media studies, ms1 exam, question 1, film trailer codes the purpose is to raise audience expectations so that they will want to atmospheric music may be used to create a mood and suggest the film's genre these stills from the trailer for it demonstrate that the film is from the horror genre.
They all have their conventions, and their trailers have a similarly categorized look that's because trailers are about raising expectations use increasingly faster hard cuts that crescendo in a metal-door slam and a white flash certain films have subject matter that might turn off audiences who think.
A film genre is a motion picture category based on similarities in either the narrative elements the mood is the emotional tone of the film (eg, comedy film , horror film, additional ways of categorizing film genres is by the target audience (eg, the term genre was used to organize films according to type since the. Along the way they've developed horror conventions—the “ru your understanding of how scary movie conventions are used to create a truly terrifying and transformed horror conventions to elevate their own movies to classic status language of expectation between the filmmaker and the audience.
The existence of any film genre depends on the effective operation of distribution networks distribution networks leave their traces on film texts and audience expectations, with specific reference to international horror networks, and bodies of conventions, iconographies, character types, film cycles are. This is a analysis of three horror trailers this again connotes to the audience that this film is about 'spooky' activities in the house scream and other classic horror films use knives and masks scares and makes them panic, causing your brain to release adrenaline and increase your heart rate.
Genre conventions are used to raise audience expectations in horror movie trailers 'the word genre means 'type' or 'category'' (teach yourself film studies) it is.